2013年5月21日火曜日

5/25 - 5/31 åsakapop ÄPPEL PÄPPEL scarf collection summer 2013

先週の金曜日までのa cloudy dreamさんの展示は沢山の方に来ていただいて
本当に感謝の気持ちで一杯です!!

そして今週末からåsakapopの展示が始まります!


土曜日には展示のオープニングでパーティも開催し、möscow çlubの
アコースティックライブも開催予定*
是非お集まりください!

展示は翌週まで続きます!




åsakapop ÄPPEL PÄPPEL scarf collection summer 2013
vernissage&release party 5.25 18.00-20.00
in Violet and Claire - the shop for indie lovers
5/25(sat) ~5/31(fri)


åsakapop, the å and the pop
Born and raised in the small village Åsaka, in south-west of Sweden. In the middle of forests and fields, I also heard about places far away, such as Osaka. The similarity of the names might be the reason why I started to grow an interest in Japan, that I don’t know. But here I am living in, not Osaka, but Tokyo. Since I have a strong connection to both Sweden and Japan, and since I see a lot of connections between the two, the åsaka part of the brand name came natural.

I’m proud of my origin and having the å in the logo and brand name stands for good Swedish design. It also stands for something unique, å is barely used outside Sweden. Besides that å is my favorite letter in the alphabet.

And the “pop”? It is simply a word that lays good in your mouth as well as stands for something that captures the time we are living in.





















とっても可愛いスウェーデンらしいフルーツ柄のスカーフやテキスタイルなアイテムたち
がずらりと並びます*